In the decade of the 1960s, American society began to move from isolationism to internationalism, and from conformity to individualism (Levine & Papasotiriou, 2005). By the early 1960s, television was firmly entrenched as an American culture standard, with nearly 90 percent of U.S. homes owning at least one TV set (Carmichael, 2012). New television programming was aimed at entertaining bored housewives and appealed to a widening variety of tastes. Television was no longer an evening news/entertainment delivery system, it had grown to become an all-day lifestyle choice. Perhaps the most significant type of programming to move from radio to television in the 1960s was the soap opera. General Hospital (1963), Another World (1964), Days of our Lives (1965), and One Life to Live (1968) were just a few of the heavy-hitters to both influence, and be influenced by, society in the 1960s (Allen). TV dinner advertisers reacted to the shift to internationalism by offering international cuisine, and portraying them as exotic and exciting. And, they began to capitalize on the popular television programming of the day by mimicking daytime and nighttime television soap operas in their commercials.